When you are trying to boost your dental surgery’s website to attract more patients, it is likely that you will need a bit of help!
After all, running a website can in itself be a full-time job and if you are a dental professional, it is unlikely to be a responsibility that you can just slot in at the end of a shift. And so, you will probably take to the internet to find a team who can help you get your website noticed and attract more patients!
It can seem like a simple task; on the face of it, there are many SEO teams who advertise online. However, when it comes to any area of healthcare, it is pivotal that you choose a team that is specialised in your actual area; in this case a dental SEO team. This can help your website to really stand apart from the average website, with key parts focused on and suggested by your new team, helping your surgery and team to appear friendly and knowledgeable. Just what you need for a dental website!
So, in this article, what to look for in a dental SEO company is discussed, to help you narrow down your search as much as possible.
The key to getting your dental website noticed is to hire a team who knows what they are doing.
As mentioned before, when it comes to dental SEO you will want a team who has worked on a myriad of other dental based websites and can provide you with examples of their previous websites and experience.
On that note, when you are choosing your SEO company, be sure to choose one whose team knows Google inside and out, and is aware of all the tricks required to get your surgery’s page seen by potential patients.
Remember, studies into internet users have found that nearly 90% of all internet users don’t click onto page two of a Google search, so to boost your patient numbers, you need to be on page one!
Social media presence
Social media is a huge part of online presence and while you may not know the lingo, or how to set up a page on Facebook or Instagram, your SEO company should know how to!
Not only that, but the team you choose should also aim to manage your social media presence too, allowing visitors to interact with them and highlight promotions.
While you cannot necessarily judge a book by its cover, you will want to hire an SEO team who have consistently good reviews with their clients.
Aim to search for reviews on independent websites rather than the company page, as this will provide you with more accurate feedback.
Does the SEO team you just spoke to seemingly only want to make money?
If so, move on. Try to hire an SEO team who has a genuine passion for dentistry and oral health, and wants to get as many patients as possible to visit your surgery.
Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.